interactive art direction & UX

GM Future Vehicles

What will a car web site look like in the future? what functionality will it have? this was the task for our design team. From a personal concierge for Buick, to a Pontiac website controlled with hand gestures. These are the vehicle experiences of the future.

  • Role: Design & Art Direction
  • Client: GM
  • Agency: DigitasLBi

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Project 01c